TCN Broadcasting Breakout Session
TCN is the web-based, fully automated dialing tool that hundreds of newspapers use to boost retention and save money by calling their subscribers with fast and affordable professional, interactive voice messages. TCN is different than other solutions because it's all on-line. Attend this breakout session to discover how you could be saving your at risk subscribers for as little as 15 cents per call. Without paying any upfront fees or buying any hardware or software, and without enduring a lengthy, painful setup process you could be ready to go by the time you get home from the Mega Summit.
Leap Media Solutions Breakout Session
The rumors of print’s death have been greatly exaggerated. It is altogether fitting that the news media industry convenes just a short distance from Mark Twain’s boyhood home. And just as America’s greatest writer famously quipped about rumors of his own death, we can now say the same of the printed newspaper subscriber. In this session, you will learn how a data-driven, end-to-end approach to audience marketing is enabling news media companies to leverage our unique, competitive advantage versus pure-play digital companies. This advantage is actually rooted in our print tradition, and the vast amounts of historical data that we possess on subscription relationships and households stored in our circulation management systems. By connecting this data to demographics and digital engagement data, you can transform yesterday’s address-based print subscription model into tomorrow’s customer-based content access model, where the printed newspaper continues to play an important part of the customer relationship. In five steps, Belinda Lush, EVP/Client Solutions and Strategy will explain the basic, key data elements you possess today, the “next-step” data journey, the essential customer life cycle marketing practices that are required, and a channel-integrated approach to strengthening loyalty, growing engagement, and driving the growth of your customer database.
SecondStreet Media Breakout Session
Promotions are no longer just run out of the advertising department, they are fast becoming a big part of the overall audience equation. Promotions are now used as part of the audience engagement routine as well as the content offering fix. Listen and learn how promotions can drive not only revenue, but audience through engagement.
Single Copy Strategies Roundtable
Single copy is one of the toughest areas of the audience department and oftentimes, one of the least staffed aspects of the operation. Fact of the matter is that single copy is still a very vital component of the audience number and we can hardly ignore the opportunity that exists. Yes, the rules of engagement have changed which means this session might just provide you with the key takeaways you need to turn your numbers around.