Being well informed on the various legal issues of the day is critical in our industry. This session is the perfect training format for those executives new to the industry or those just wanting to keep up with the ever changing legal landscape. Mike will walk you through the carrier contracting process, the latest legal pitfalls in the independent contractor world, how to conduct carrier training and many other vital issues facing audience executives today. This is a must attend session for both the new and seasoned audience vets.
Future of Loyalty Breakout Session
The most advanced reader reward program that is proven to make your publications "TENS OF THOUSANDS" in profits and not cost you money. Everything you need and want to cut cost while driving up acquisition, powerful enough to increase new home delivery, daily, digital and ad sales. Growing FRESH community DATA that is ACTIVE and live while using that information to make more money on several different levels. Exactly what every Publisher, Ad Manager and Audience Director wants without question. This is a breakout session you won’t want to miss.
Mass2One Breakout Session
Hands-Free E-marketing: Automating Success - Learn how to use existing information in your Circulation system to automate email communications with subscribers and prospects to drive sales and service transactions at a lower cost; 30% of the cost of other communications channels. Automated email marketing programs include welcome/start verification, subscription renewal, auto pay conversion, complaint follow up, credit card expire date follow up, credit card decline, digital account activation, e-billing, subscription upgrades, former win-back and new subscriber acquisition. Increase retention and lower your cost per sales and service transaction with automated email marketing from mass2one e-marketing.
Postal Issues Roundtable
No conference would be complete without the latest and greatest updates in the world postal changes and regulations. This Mega Summit is no different. The USPS continues to play with rates and structures (many of which work to our advantage) that impact our daily operations. Join the discussion leader from MCMA as they discuss and strategize on ways and methods to work the latest postal rules to our advantage. Many news media companies leave massive amounts of money on the postal table, be sure and attend this outstanding roundtable which will assure your Mega Summit experience is a success.